Role: Head of Design
Years: 2020 to 2021
Projects
Team

Undisclosed homebuilder client

A visualizer-first online design studio for new-home buyers, designed for the Envision options platform and tested with five buyers

A dark design studio home page with room tiles beside a light-theme kitchen visualizer with a swatch tray.

Overview

We tested it with five homebuyers in spring 2021; three said they would use it, one said maybe and one said no, and nobody found the compare view or the selection summary unaided.

A mood board of kitchen finishes beside a kitchen split into two design scenes for comparison. — Fig. 1: The mood board and the two-scene compare view.

A dark-theme kitchen visualizer with a swatch tray beside the same kitchen with a selection summary bar of cabinets, flooring, countertops, backsplash and walls. — Fig. 2: The dark-theme visualizer and the selection summary.

A flow chart of the design studio experience, from home through room visualizer, packages, mood board, compare and confirmed options. — Fig. 3: The experience map and flows.

All projects at Undisclosed homebuilder client

Envision EDC Style2020
Dreamweaver2021