Role: Head of Design
Years: 2019 to 2022
Projects
Team

BDX

A Pinterest-style inspiration board that turns loved images into matched, purchasable new homes

The HomLuv home page: Save pictures, get matches, find your home, with a city search and a grid of home photos.

Overview

HomLuv is a new-home discovery product in the BDX / NewHomeSource family that treats house-hunting like a mood board: shoppers "love" images of real listed homes, room by room, and the product turns those loves into a match percentage against real inventory.

I designed the HomLuv logo itself, and I designed the flow, the grid and the homepage.

Over roughly eighteen months my team ran three rounds of user testing, moderated sessions in November 2020 and April 2021 and a larger unmoderated round in March 2022, refining onboarding, the matching mechanic and the path from browsing to contacting a builder.

Fig. 1: The HomLuv logo.

The HomLuv Explore feed: a preferences sidebar and a grid of kitchen photos, each with a match percentage. — Fig. 2: Explore: real homes, with a match score on every photo.

A HomLuv photo opened over the feed, with the match score and features shown as tags the shopper can love. — Fig. 3: Open a photo and love its features one by one.

Two HomLuv map screens: communities as match-percentage markers, and a location quiz asking where in Austin to live. — Fig. 4: Map search with match markers, and the location quiz.

Two HomLuv screens: choosing what a first board is for, and a prompt to start loving after the filters update. — Fig. 5: Starting a first board.

Two HomLuv mobile screens: the map with match markers, and the home page with a where-are-you-looking prompt. — Fig. 6: HomLuv on mobile.

All projects at BDX

HomLuv2019 to 2021
NewHomeSource Builders Showcase2019 to 2022