William Ryan Homes Online Home Purchase

By the time we entered our third year working with William Ryan Homes, the relationship had grown into a real partnership. They trusted us not only to redesign their corporate website, but to help them rethink how people could shop for and even buy a home online. That’s a big leap—taking one of life’s most complicated purchases and making it approachable in a browser.

I led the team through a Design Sprint to map out possibilities. We came away with two clear directions. One was a practical, present-day solution—streamlined, less interactive, and built to fit their existing tech stack. The other was future-facing: a more engaging, guided process that treated the home-buying journey like a personalized experience, with design leading technology instead of the other way around.

While my team pushed forward on the production-ready option, I opened up Figma and built out the vision for what was next. This is where we explored comparison tools, lifestyle-based recommendations, interactive maps, and design-your-home configurators. The goal wasn’t just to redesign a website—it was to show what buying a home could feel like if the process was built around people, not just listings.

Seeing that vision come alive and watching William Ryan Homes respond to it was one of the most rewarding parts of the collaboration.