Runur Mobile Delivery App

Need to get a couch from someone on Facebook Marketplace? Use Runur. Gotta get a leaf blower back to an old neighbor? Yup, just use Runur! Want a sandwitch from your favorite deli? Runur.

When Uber, Lyft, UberEats, DoorDash, and Favor were just breaking out, the mobile landscape was shifting overnight. Runur came up in that same wave, but with a different angle. Not just business-to-consumer, Runur made consumer-to-consumer possible, too.

If you bought a tv on Craigslist, needed something dropped at a friend’s place, or wanted to move an item across town, or documents delivered to someone quickly. No truck borrowing, no favors owed, no hassle.

Runur wasn’t just riding the on-demand wave, it was expanding it. All of the business-to-business abilities the market wanted were there, but so was a way to use that same network for personal needs.

We pushed the model beyond restaurants and retailers into peer-to-peerlogistics, building a delivery network that worked for real life, practical, personal, and built for the way people already lived, making it a little easier.

The Running Man

The Runur logo captures movement at its core. The running figure holding a package is set against a bold orange circle, instantly communicating speed, energy, and delivery. The rear-leaning posture and trailing motion lines give the icon a sense of urgency—something is happening now, not later.

The logotype extends that energy. Each letter is built from continuous strokes with rounded edges, flowing into each other like connected paths. The gradient palette, orange into red, then light blue into navy, adds depth and progression, suggesting both diversity and scalability. It’s a visual metaphor for connection across distances.

Together, the icon and wordmark balance playfulness with utility. The design feels approachable while still professional, making it clear this is a service built for real-world logistics but friendly enough for everyday users. It conveys trust and reliability without losing the spark of creativity.

Custom Typeface

After the logo, I wanted headers/titles to all use the same type from the logo. Instead of just drawing out what was needed, I built a custom font that I could install and use whenever/wherever. Each character is built from modular, curved strokes with breaks that give the letters rhythm and motion. The split-line detailing in forms like the “R,” “N,” and “U” reinforces the idea of movement, as if the letters themselves are being delivered in pieces and reassembled.

The alphabet is geometric but not rigid. Rounded terminals soften the look, making the type approachable and consistent with the brand’s personality. At the same time, the angular joins in characters like “K,” “X,” and “Y” introduce a bit of edge, balancing friendliness with a sense of precision.

By designing a custom alphabet, Runur created a system that could extend beyond the logo into marketing, UI, and motion graphics. It wasn’t just a wordmark, it was a visual language. The typeface helped the brand stand apart from competitors by carrying the same energy of speed and delivery into every letterform.

The Runur marketing site was designed around a single focal point: the device. As you scrolled, the phone stayed fixed in place, while the story unfolded around it. Content panels, headlines, and color bands animated in, creating a sense of movement without ever pulling attention away from the product itself.

When the narrative needed to emphasize a feature, like setting up a delivery, or tracking a Runur on the map, the phone would zoom in, letting visitors see the app in action at full detail. This interplay between static and motion made the walkthrough feel alive, almost like a guided demo, but without asking the user to click or explore on their own.

It was a simple but powerful design choice: keep the device as the anchor, and let the story animate around it. That way, every visitor left with a clear picture of how Runur worked and why it mattered, all within a single, fluid scroll.