No. 24 “Ship it, then iterate.”

done beats perfect. Improve it live.

A perfect product nobody can use helps nobody.

Ship a solid v1, watch what people do & make it better each round. Real feedback beats guessing.

Ship the smallest useful version this week.

In 1997, Eric S. Raymond wrote about how Linux got built: “Release early. Release often. And listen to your customers.”

LinkedIn cofounder Reid Hoffman added: if you’re not embarrassed by your first version, you launched too late.

• Eric S. Raymond, “The Cathedral and the Bazaar” (1997)
• Reid Hoffman, “If There Aren’t Any Typos In This Essay, We Launched Too Late!” (2017)

Save this for the next time a launch has been “almost ready” for three months.