No. 35 “It depends.”
Translation
the honest answer to most questions.
Design questions rarely have one right answer. It depends on who it’s for, the brand & the context.
The useful part is what comes next: “It depends on…”
Try this
Always finish the sentence: “depends on…”
Where it comes from
Nobody knows who said it first. “It depends” is the classic answer of lawyers & consultants, & a running joke in law school.
In UX, it’s a cliché for good reason. The real skill is the follow-up: “It depends on…”
- Toby Pestridge, Spyrosoft blog on “it depends” in UX (2023)
- The Good Men Project, “Law School Taught Me the Answer to Most Questions: ‘It Depends’”
Save this
Save this for the next time someone wants a yes or no.
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