No. 08 Eat the frog.
Translation
The frog is the big, scary task you keep putting off.
Do it first, while you’re fresh. Everything after it feels easy.
Try this
Design the scariest screen first.
Where it comes from
The oldest version is French & from the 1700s: swallow a toad every morning & nothing worse can happen to you all day.
Somewhere along the way the toad became a frog & the quote got pinned on Mark Twain, who likely never said it.
Productivity coach Brian Tracy made it famous with his 2001 book, Eat That Frog!
- Quote Investigator, “Eat a Live Frog Every Morning” (2013)
- Brian Tracy, Eat That Frog! (2001)
Save this
Save this for the next time you “just tidy up the icons” first.



