No. 06 Needs clear choreography.

Good motion answers three questions: What just happened? Where do I go? Where did it end up?

Without it, you tap… & then go hunting.

When something new appears, grow it out of what you tapped.

Nobody coined it for screens. Designers borrowed choreography from dance: who moves, when & where.

Its roots are Disney’s 12 principles of animation, written up by Frank Thomas & Ollie Johnston in 1981.

In 2014, Google’s Material Design gave motion choreography its own chapter.

• Frank Thomas & Ollie Johnston, The Illusion of Life: Disney Animation (1981)
• Google, Material Design guidelines, “Motion: Choreography” (2014)

Save this for the next time someone calls an animation “just decoration.”