No. 03 Let it breathe.

Space isn’t empty. It groups things, separates things & gives your eyes somewhere to rest.

Cram it all together & everything gets harder to read & tap.

Double the space between sections. See how it feels.

Nobody owns “let it breathe.” Sommeliers say it about wine, too.

The idea is older. In 1923, Gestalt psychologist Max Wertheimer showed that things close together look like they belong together.

In 1928, Jan Tschichold treated white space as an active part of the design, not leftovers. Swiss designers ran with it.

• Max Wertheimer, “Untersuchungen zur Lehre von der Gestalt II,” Psychologische Forschung (1923)
• Jan Tschichold, Die neue Typographie (1928)

Save this for the next time a layout feels “off” & you can’t say why.