Role: Head of Design
Years: 2011 to 2013
Projects
Team

VadoVia

A crowd-sourced iPad travel app (first named iGoToo) for creating, taking and sharing city tours, with a website, a backend and a commercial I wrote, shot, directed and edited

Three iPad screens of the travel app: the iGoToo launch screen on a wood table, a full-bleed foodie tour home screen, and a tour route over a map with stops.

Overview

An iPad travel app built for travelers by travelers: crowd-sourced tours of a city's best places, with photos, notes and videos at every stop.

It came with a world map of tours and other travelers nearby, chat, and postcards.

Three iPad screens: a city search list, the Edit Tour Info create flow beside a map, and the seven-page first-run tutorial on a wood-grain background. — Fig. 1: The tour list, the create flow and the first-run tutorial, 2012.

Two split-screen frames from the commercial: a traveler leaving the airport beside his parallel self with an iPad, and two travelers at a food trailer. — Fig. 2: The commercial runs as a split screen, two parallel Austins.

Two frames from the commercial: friends crowded in a car around an iPad, and the group on a bridge at sunset. — Fig. 3: The ending, with new friends found through the app.

Split-screen frame from the commercial: a traveler in sunglasses beside a close-up of an iPad showing the app's tour route. — Fig. 4: The app's own screens, composited into the spot.

Fig. 5: The end card of the commercial, 2011.