Role: Design, branding, UX, UI, content
Years: 2026
Projects
Team: Peter Yoder
Company: savvyspark.ai

Savvy Spark

Global Networking Intelligence. Feels big, right? Providing strategic connections instead of haphazard invites. Savvy Spark needed to look as big as its technology was.

The Brand

International but approachable. Modern yet trustworthy. Orange was too flighty. Blue was too corporate. Teal gave us a quiet, ageless strength that was familiar & safe.

The mark

Global. AI. Ageless. Simple. Unique. Traits that guided me as I tried different combinations, then refined, iterated & polished.

The Vision

Peter Yoder, Savvy Spark's Founder & CEO, wanted a different approach to networking product. Not cards or feeds, but stark, evocative imagery to drive deeper dives.

I played with various discordant notes in the visual harmony, to ignite the mind. Swinging from the quirky to the aspirational.

The Sparknik homepage, Ignite the Spark, three times: with an orange accent, a bright blue accent and a muted green accent — Fig. 2: One homepage, three colors: orange, blue and green.

Savvy Spark stationery on linen, in teal and cream: a teal report cover with the mark debossed large and a label from the Office of Relationship Intelligence for Ref. and Date, Form SS-02; a letterhead with Ref. and Date lines, Form SS-01; a number 10 envelope; the two business cards, the teal back with the mark and the cream front for Peter Yoder, Founder; and an ID badge for Peter Yoder on a teal lanyard — Fig. 3: The identity on paper: a report cover, letterhead, envelope, business cards and an ID badge.

A Savvy Spark ID badge for Peter Yoder, Founder, on a teal lanyard and his business card beside a wire tray holding the letterhead and teal folders with the mark, in an open office with teal partitions, a colleague smiling at her desk and the brushed steel mark on the far wall — Fig. 4: The identity at work: the badge, the letterhead and the folders.

Three colleagues with teal Savvy Spark badges laughing over coffee in a break room, the brushed steel mark on a slatted wood wall behind them — Fig. 5: The mark in the building.

Two colleagues walking a long corridor of slatted wood and frosted glass doors on teal carpet, the brushed steel mark on the wall — Fig. 5: The mark in the building.

The site

We know ourselves. We know our friends. Their information is less urgent than how we strategically connect.

Connection was always the prominent focus, but how to show that was the fun!

Fig. 6: The first homepage, as Sparknik.

An earlier homepage in warm orange: Visualize your relationship network, with scored contact cards around two portraits — Fig. 7: Two later directions: orange, and v2.1 in Tony Blue.

The v2.1 homepage in Tony Blue: Visualize your relationship network, Savvy Spark is the missing scorecard for your CRM, with scored contact cards around two portraits — Fig. 7: Two later directions: orange, and v2.1 in Tony Blue.

savvyspark.ai in a desktop browser with the phone version beside it: Visualize your professional network — Fig. 8: The homepage as it shipped, on a desktop and a phone.

The network map on savvyspark.ai: a chief executive at the center, scored contact cards around them — Fig. 9: The network map, live.

Live

Built by the founders' team from these designs. In closed beta since around July 2026.

Savvy Spark sits on top of the CRM a sales team already uses. It maps who knows whom at every account, scores each relationship, and warns you when one goes quiet or a contact changes companies. When someone leaves, their network stays with the company.

Three phones showing savvyspark.ai: the homepage, the network map and pricing — Fig. 10: On a phone.