Role: Head of Design
Years: 2019 to 2020
Projects
Team

Reimagine Selling

A values-based sales tool for new-home sales associates: a guided buyer assessment, a Value Map, scored properties and a side-by-side decision view

Overview

Reimagine Selling is a sales tool built around one idea: a salesperson sells better when the buyer has first spelled out what value means in their daily life.

In 2020 my team at Rocksauce Studios reviewed the market, reworked the UX of every screen, designed a new tablet-first UI and design system, and then designed the marketing site that explains the process.

Two assessment screens, a benefits question and the unhappy-with-current-community branch, with selectable answer buttons under a Value Map header. — Fig. 1: The buyer assessment, one choice at a time, drawn at tablet size.

A dark Value Map wireframe of two priorities beside the light UI of the same assessment with selectable answers. — Fig. 2: From wireframe to finished screen.

Marketing site section showing a Value Map screen on a tablet held in two hands, under the heading "Our Exclusive Features". — Fig. 3: The marketing site shows the Value Map on a tablet.