Role: Head of Design
Years: 2020 to 2021
Projects
Team

JOL Healthcare

A brand system, a templated website and podcast cover art for a central Texas home health and hospice provider competing against much bigger names

Overview

JOL Healthcare is a home health and hospice company headquartered in central Texas, founded in 2013 and female founded, privately owned and locally operated.

The design covered a brand guideline, a six-template website, a set of service icons I drew myself, and cover art for a podcast about life and death.

Two square podcast covers reading "#dead", one a black oval stamp on white with a blue JOL Healthcare band, the other white lettering on black. — Fig. 1: Cover art for the "#dead" podcast: an oval stamp and a plain wordmark.

Fig. 2: The JOL Healthcare logo in two lockups.

Fig. 3: The brand palette.

Two sections of the JOL homepage: a contact form with service icons and a service area map, and three cards for engagement, education and employees. — Fig. 4: Further down the homepage.