Role: Head of Design
Years: 2011 to 2012
Projects: 1
Team

First Act + Seven45

A motion dance game for kids: the iPhone rides in a holster on your hip, and the app hears you dance along, freeze on cue and hit the called moves

Four HipShaker iPhone screens: Add Player, How To Play, the score with waveform and strikes, and a Hips Backward move tutorial.

Overview

A toy and music products company engaged my team in October 2011 to design and build a game for a phone holster it was bringing to market: you strap the iPhone to your hip, pick songs from your own library, and the app uses the gyroscope, accelerometer and compass to tell whether you are dancing, whether you froze when the music stopped, and whether you did the move it called.

The game became Shake It Up, tied to the Disney Channel show of the same name.

Two Bleuprint pages: the countdown and game controls flow, and the gameplay model drawn against a song waveform. — Fig. 1: The Bleuprint: the countdown flow and the gameplay model against the song's waveform.

Four move tutorial screens: Hips Left, Hips Right, Jump Up and Spin Around, each with a silhouette and an arrow. — Fig. 2: The move tutorials: hips left, hips right, jump up and spin around.

Four Freeze Dance screens: Choose Players, Choose Level, Choose Music and Get Ready. — Fig. 3: Freeze Dance: choose players, level and music, then get ready.

Four full-screen countdown frames showing 3, 2, 1 and Go in a blue outline on a pink and teal burst. — Fig. 4: The 3, 2, 1, Go countdown.