Qubits

Design is communication.

Show. Don't tell.

Content is sculpture.

People want your stuff to work like everywhere else.

Design's role is to advocate for the user.

Innovate or stagnate.

Design quickly, test often, iterate perpetually.

You've gotta be wrong, before you can be right.

Let go of ego. Grab hold of users.

Muscle memory is more valuable than novelty.

Don't show designs you hate. That's what they'll always choose.

No customer likes to be thought of as a lead or an upsell opportunity.