No. 01: Curse of Knowledge
No. 02: Fitts’s Law
No. 03: Let it breathe.
No. 04: Hick’s Law
No. 05: Priming
No. 06: Needs clear choreography.
No. 07: Dogfooding
No. 08: Eat the frog.
No. 09: There’s an orphan.
No. 10: “That’s bikeshedding.”
No. 11: “Do the squint test.”
No. 12: “Kill your darlings.”
No. 13: “That’s a v2.”
No. 14: “That’s a dark pattern.”
No. 15: Jakob’s Law
No. 16: “That’s design by committee.”
No. 17: Peak-End Rule
No. 18: “Tighten it up.”
No. 19: Miller’s Law
No. 20: “What’s the happy path?”
No. 21: Tesler’s Law
No. 22: “What problem are we solving?”
No. 23: Von Restorff Effect
No. 24: “Ship it, then iterate.”
No. 25: Aesthetic-Usability Effect
No. 26: “Edge cases?”
No. 27: Zeigarnik Effect
No. 28: “We are not the user.”
No. 29: Goal-Gradient Effect
No. 30: Serial Position Effect
No. 31: “Less is more.”
No. 32: “Pixel-perfect.”
No. 33: Law of Proximity
No. 34: “The hierarchy is off.”
No. 35: “It depends.”
No. 36: “Make it pop.”
No. 37: “Is it discoverable?”
No. 38: “Good, fast, cheap. Pick two.”
No. 39: “It has no point of view.”
No. 40: The Goldblum Rule

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