DOSH Offers Page
1.5m daily users. $80m in cash back.
DOSH reached #1 in shopping on iOS & Android. Competitors like iBotta to start changing their branding to feature DOSH-inspired gradients. 2016 was the year of purple, after all.
A big chunk of the iconography I designed to define the DOSH brand and identity.
Wallet to Waikiki
Years of feature development, UX & UI design, user testing to ensure the right roll-out for the MVP, and a massive features list - this was DOSH.
10,000 in 30 Days
To foment excitement, we limited the number of sign-ups, then set a countdown timer to create a sense of urgency. it worked. 10,000 people signed up in the first 30 days, before anyone could even see the final application.
On DOSH, the roles were never as defined as designer vs Creative Director vs marketing. My roles was to ensure the best product was hitting user’s phones.
I created the brand, wrote marketing taglines, invented major app/platform features, edited videos, created UX & UI, wrote HTML & CSS, creative directed the rest of the team, and so much more. DOSH was a labor of love.
And it paid off.